GreenGarnet eSource Intelligence™

Google Alerts Tip

Here is a "do-it-yourself" eSource Intelligence tip about Google Alerts.  I am sure everyone knows about Google Alerts.  If you don't, then go here for more info.  Google Alerts are a very easy (and free) way to start your own online media monitoring program.

In order to increase your chances of getting the most inclusive results from your Google Alerts, setup a separate entry for each "Type" of alert on the same "Search Term" instead of one entry with 'Comprehensive' for the "Type".  I have tested 'Comprehensive' vs setting a separate alert for each "Type" several times on different search terms and in most cases the 'Comprehensive' selection for "Type" misses some pertinent search term results. 

To ensure you receive all the pertinent results Google Alerts have to offer, go the extra step of setting up a separate entry for each "Type".  For example, to monitor chatter on the phrase "eSource Intelligence", I have a separate alert for each "Type"; news, blogs, video, and groups. 

Search term = eSource Intelligence, Type = News
Search term = eSource Intelligence, Type = Blogs
Search term = eSource Intelligence, Type = Video
Search term = eSource Intelligence, Type = Groups 

    

What do enthusiasm, speed, and generosity have in common?

These are just a few of the intangible things that customers value more than price, according to Seth Godin*.

clip:  Jim and Dwight close the sale even though they cost more than the competition.

In his blog entry "The Intangibles", Seth goes on to name and explain five other intangibles that will stack the deck in your favor when trying to get new and repeat business in a slow economy, or anytime for that matter.

"When providers are stressed or scared or pressured, they instinctively resort to price. It's the intangibles that drive all of the non-commodity decisions, and your job is to build remarkable ones and tell stories about them."

He is spot-on with these "intangibles".  As a consumer, I have chosen one business over another for the very reasons Seth is talking about. Although at the time I didn't have a name for the reason I chose a higher priced company over the lower priced competition, now I know it was the intangibles.

*Seth Godin has an MBA in Marketing from Stanford Business School. In 1995, he launched Yoyodyne, the first direct-marketing site on the web. Companies like American Online , American Express, H&R Block, Microsoft, Procter & Gamble, Sprint, and Volvo used Yoyodyne's services. In 1998, he sold Yoyodyne to Yahoo! for $30 million. Godin became Vice-President of Direct Marketing at Yahoo!, a position he held until 2000. He has also the written 11 bestselling books.

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